Societing, Multichannel Marketing and Innovative Startups: The ITSME Case History (ITA / 2016)

This book means to overview the average scenario unprepared companies and organization face, unable to rely on old and fruitless web strategies, and lead to some useful tips and guidelines to the maze of post industrial society business. The work is completed with project boxes of key marketing and communication ventures I designed and developed for ITSME. Created by Professor Giorgio De Michelis (a spinoff of Milano-Bicocca University) the startup implemented an innovative Linux front end for personal computers that goes beyond the desktop metaphor – inspiring all systems used on personal computers – offering users the ability to organize their own content around the stories they lived instead.

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Edizioni Accademiche Italiane is part of Omniscriptum Publishing Group, a German publishing group based in Saarbrücken, Germany, with offices in Argentina,Latvia, Mauritius and Moldova.