#Publications

Societing, Multichannel Marketing and Innovative Startups: The ITSME Case History (ITA / 2016)

05 Aug

by admin

This book means to overview the average scenario unprepared companies and organization face, unable to rely on old and fruitless web strategies, and lead to some useful tips and guidelines to the maze of post industrial society business. The work is completed with project boxes of key marketing and communication ventures I designed and developed for ITSME. Created by Professor Giorgio De Michelis (a spinoff of Milano-Bicocca University) the startup implemented an innovative Linux front end for personal computers that goes beyond the desktop metaphor – inspiring all systems used on personal computers – offering users the ability to organize their own content around the stories they lived instead.

Click here to order the book on Amazon

Edizioni Accademiche Italiane is part of Omniscriptum Publishing Group, a German publishing group based in Saarbrücken, Germany, with offices in Argentina,Latvia, Mauritius and Moldova.

David Carollo is a polymorphic digital soul with creative, technical, strategic and entrepreneurial skills.

With a Master's Degree with honour in Communication Theory and Technology (Milan, 2010) he had - in the last ten years - several different interesting experiences and collaborations in the world of innovation, ICT and advertising in different fields (from academic to non profit organizations, from SMB to international brands, from Startups to the biggest IT players)

On 2015 David was appointed as one of the Italian Digital Champions and he published many articles on Web 2.0, Social Media and Digital Marketing (2012-2013) and wrote a book - Societing, Multicanalità e Startup Innovative: il caso ITSME - published on 2016; moreover he hosted some speechs and seminars about these topics in many Italian universities, business meetings and events.

David has specialized in User Experience, Human Computer Interaction, Usability, Online and Offline Marketing, Go-to-Market, Branding, Social Media, Web and Interaction Design, Multimedia and Analytics, and he is interested in all shapes of innovation, digital and art.

Actually is CEO of weBranding Digital Marketing Boutique.