#Speeches / Interviews

“ICT 2014: the annual Brief of The Innovation Group” (Circolo della Stampa congress center, Milan / 2014)

13 Aug

by admin

The Innovation Group (TIG) is the management consulting , advisory and independent market research company founded by Roberto Masiero and Ezio Viola, specializing in business and process innovation through the use of digital technologies, new emerging technologies and knowledge.

The Innovation Group aims to serving companies and organizations that concretely want to develop growth strategies through programs, initiatives and business innovation projects, “go to market”, production and management of internal and external knowledge through technologies.

The Innovation Group is formed by a Team with consolidated experiences at both the local and international level, is supported by strategic partnerships with international companies and institutes that guarantee a strong and continuous development of research and knowledge of markets, technologies and best practices in the main vertical sectors.

The Innovation Group offers companies and organizations to assist and support them, through a practical approach, in the implementation phase of strategic plans, valorizing internal resources and skills and making better decisions in less time.

The Innovation Group is supported by strong international partnerships for research and knowledge of markets, technologies and best practices. At the moment the network entails the following partners and areas:

Technology Research & Scouting in collaboration with Evalueserve
Marketing Services in collaboration with Henry Corporation
Service Management e Outsourcing with IIOM
Science Driven Technologies in collaboration with Lux Research
Ict & Cloud Service Research in collaboration with Rainmakerfiles
Advisory e Merger & Acquisition in collaboration with Regent Partners
Mobile e Telecommunication in collaboration with TheMetisFiles – Yankee Group Affiliate

The Innovation Group is also part of the European network of independent analysts THE ICT NETWORK.

The Innovation Group is headquartered in Via Palermo 5, Milan, Italy.

Roberto Masiero is the Chief Executive Officer and Ezio Viola is the General Manager.

David Carollo is a polymorphic digital soul with creative, technical, strategic and entrepreneurial skills.

With a Master's Degree with honour in Communication Theory and Technology (Milan, 2010) he had - in the last ten years - several different interesting experiences and collaborations in the world of innovation, ICT and advertising in different fields (from academic to non profit organizations, from SMB to international brands, from Startups to the biggest IT players)

On 2015 David was appointed as one of the Italian Digital Champions and he published many articles on Web 2.0, Social Media and Digital Marketing (2012-2013) and wrote a book - Societing, Multicanalità e Startup Innovative: il caso ITSME - published on 2016; moreover he hosted some speechs and seminars about these topics in many Italian universities, business meetings and events.

David has specialized in User Experience, Human Computer Interaction, Usability, Online and Offline Marketing, Go-to-Market, Branding, Social Media, Web and Interaction Design, Multimedia and Analytics, and he is interested in all shapes of innovation, digital and art.

Actually is CEO of weBranding Digital Marketing Boutique.